Make it special: Use Gift Packaging this Valentine’s

3 min read 10 February 2023

While we can’t help you with what gift to get your special someone, we can definitely help with how you present it. Whether you’re buying a gift for a significant other, a friend, or a family member, choosing the right packaging can make all the difference. Our range of Gift Packaging is designed so it can be used for any holiday but with romance in the air and our special offer of free delivery on orders over £150 with the code LOVE23 still running, why not have a look and see if anything grabs your fancy?

What are the benefits to consumers for gift packaging?

From a consumer point of view, the benefits to gift packaging are largely in how you or your recipient feel. Making something you give to your loved one stand out helps to make it just that little bit more special. Here are 4 benefits:

  1. Adds a Personal Touch – Specialist packaging for Valentine’s Day gifts gives you the opportunity to add a personal touch to your gifts. From romantic messages and hearts to special designs, it can really demonstrate just how much you care. This extra special touch can help make the gift-giving experience feel that little bit more memorable.
  1. Fit your Aesthetics – Specialist packaging for Valentine’s Day gifts just looks that little bit more interesting. Whether you choose romantic boxes, colourful bags, or special tissue paper, the impact is still going to be very positive. This added touch of beauty can make your gifts even more special and memorable.
  1. Saves Time – Trying to make your gift stand out can take a lot of time. By choosing ready-made specialist packaging that’s already a bit personal, you can save time and effort that would otherwise be spent wrapping gifts yourself. This gives you more time to focus on other important things, like making sure what’s inside the box is what you want them to see.
  1. Shows Your Commitment to Sustainability – Our commitment to sustainability extends well into our gift packaging range. While still stylish and personal, we offer eco options such as recycled paper or products made from more biodegradable materials. You can send a romantic message to your loved one and also help keep the planet healthy.

 

What are the benefits to businesses?

It’s not just the customer that gets a good deal with these specialist packaging options. From a B2B (business-to-business) perspective, there are several benefits to offering seasonal gift packaging:

  1. Brand awareness – Being the brand with a bit of personality behind it that celebrates holidays will often suit customers far more than the brand who uses the same packaging every day of the year. Of course, if it’s for your brand you may need a more Bespoke Packaging option but there’s a lot of ways to go about it.
  2. Improved customer experience – Offering high-quality, attractive gift packaging makes for an improved customer experience. This can help with building customer loyalty and encourages return customers
  3. Seasonal appeal – As holidays come and go, customers will gravitate towards themed content and providing seasonal goods is a great way to expand your offering. But if you’re business is inherently evergreen, seasonal packaging can help split the difference.
  4. Competitive advantage – In particularly competitive fields, having a distinctive offering is key and packaging can make all the difference. Having something that stands out will help you really stand out and particularly evocative packaging may be just the thing.

This Valentine’s day, why not wrap your goods in something a little bit more special? Check out our Gift Packaging range and don’t forget to use the code if you’re eligible!

About the author

Jimmy Hartill: Jimmy is a member of the digital marketing team at RAJA UK, he is always keen to share the latest news of RAJA's activities and insights into the evolving world of packaging.
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